Support good ideas to stimulate the recovery of regional tourism


A large Andrews Labor government investment fund will support compelling tourism projects across the state that will boost regional tourism revival and create jobs.

The Minister of Tourism, Sports and Major Events, Martin Pakula, today called for the highlighting of major projects that could enhance Victoria’s renowned and varied regional tourism offer, building on a platform. form of excellence in four key areas.

Up to $ 100 million will be allocated through the Regional tourism investment fund to support the creation of new experiences and attractions and the reimagining and revitalization of existing favorites – with a focus on nature, epicureans, arts and culture, and First Peoples experiences.

These four priority areas have been identified in the Plan to revive and reform the visitor economy unveiled in April, which outlined a strategy to increase annual visitor spending to $ 35 billion by June 2024 – supporting 300,000 jobs in the sector.

The Fund will provide grants of up to $ 10 million per project, with a minimum funding amount of $ 150,000 per project.

Applications are encouraged by private businesses, local and state government entities, incorporated associations, non-profit organizations, traditional owner companies, and indigenous organizations and groups.

The government has invested steadily in tourism infrastructure in recent budgets, with the $ 149 million Flagship tourism projects program comprising more than $ 47.5 million to build better infrastructure for visitors along the Great Ocean Road and $ 4.3 million to enable the continued growth of the Prosecco Road wine district, including helping to establish a accommodation at Dal Zotto Wines in Whitfield.

This tour of the Regional tourism investment fund follows a previous round of stimulus that injected $ 46 million into 30 small-scale infrastructure projects across the state, which kicked off the sector’s recovery.

Several of these projects are under construction, including a $ 500,000 upgrade to the cellar door at the All Saints Estate in Rutherglen to create an immersive food and wine experience, $ 2 million to redevelop over 70 kilometers mountain biking and hiking trails of Mt Buller and Mt Stirling. , and a $ 3.3 million ecotourism development at the Royal Botanic Gardens in Cranbourne.

For more details on the Fund, visit business.vic.gov.au – registrations of interest close January 7, 2022.

As stated by the Minister of Tourism, Sports and Major Events Martin Pakula

“Victoria stands out from the crowd and we’re looking for projects that fit the same project – an inspiring thought that will result in more visitors and jobs statewide. “

“As we reopen, the recovery of our regional tourism businesses will accelerate. These projects will help ensure that the sector can plan for the future with confidence.

As stated by Northern Victoria MP Jaclyn Symes

“We’re backing concepts like Prosecco Road with tangible support to attract more visitors and provide the facilities that will keep people coming back – and that’s great for local jobs. “

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